After watching the video showed by lecturer, there are different artists have their own opinion about this font- Helvetica. When think of the first impression towards the Helvetica, thick, bold, uniform, unison, and the equally spacing between the letters pop up in my mind.
Helvetica plays an important role for people where some of the people are not so care about the aesthetic but they only care whether the things work or not. The usefulness of an object is what some of the people concern about it. Therefore, in my mind, Helvetica is successfully bring out the message to every people as it is clarify enough to let people read or see through it. In the aspect of readability and legibility, Helvetica has made it. The font is not too exaggerating and not disgusting at all. The individual letter can stand out itself but also can combine together to form a word or sentences. It makes me feel comfortable when read the font and i think comfortable is important aspect when read out a sentence.In the video, i can see the signboard, shop's name are using the Helvetica font. This shows that Helvetica is suit people and at the same time it clearly prove that Helvetica has capability to catch people's attention to this typeface.
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When Helvetica font arise, people start to pay attention about importance of typeface and bring out the new design of different typeface. However, there are some artist are disagree with this font. For an example, Erwin Berkins, he dislike the font as he knew that everyone is using the same typeface and face it every time, is kind of bored.Another artist is Paula Scher,she claimed that the vietnam war and helvetica font have relationship in both of them.Therefore, she is refused to use the helvetica font.
Not only that, this font also used in campaign poster. It can strongly stands out the people's voice about the country. With Helvetica, the people can express their desire and hopes which are needed from their own country. So, there are two campaign poster that using helvetica font. One of the poster is about the " Kebersihan Bandaraya" in Malaysia and the other is about the Barack Obama campaign. When i see both poster, my eyes are fall on the Barack Obama poster. The red and blue hues in the poster are give out contrast and more easy to catch people attention while another poster using white and yellow hues, it not give out so much contrast. For the position of the font in Obama poster, the font is placed in the centre of the poster, it easy to show up the message about the poster while another poster the font is placed at side and it takes time for me to read the message on the poster due to the long sentences compare to other poster.
Conclusion, Helvetica is played important role to bring out the message for people to read and understand in the same time. It does not grab people precious time which take their long time to read and understand the meaning. So, we should appreciate the Helvetica font.
