Monday, 15 July 2013

Post Modernism

David Carson, the most influential graphic design has leading design era to another realm--- Post modernism. He is also the significance of post modernism.

Post modernism--a cultural movement that more rigid, inflexible and irrelevant.In other hand, it can be defined as a cultural, intellectual or artistic state lacking a clear central hierarchy or organizing principle and embodying extreme complexity, contradiction, ambiguity and diversity. It is opposite the theory of modernism.

From the work of David Carson is clearly showed the Post Modernism, he has found a new way to express his idea and thought instead using traditional way. He is not teach by traditional art and design method before,therefore he has more freedom to illustrate. He can find his own rhythm , movement , or emotion and create it in his own composition but not overdoing. From the magazine layout, either the new element he created or the composition he used always make the audience unexpected.

His typography has reveal the post modernism characteristic : he is mixed the serif and sans serif letter forms to come out a hybrid fonts with the abstracted shapes.  He also breaks the traditional grid rules when he arranged the position of the font in layout magazines.

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